5 Ways to Improve Your Facebook Organic Reach

Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience? With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. In this article I’ll show you five ways to improve your Facebook organic reach. Thanks to Ishita Ganguly for writing this article.

five ways to improve facebook organic reach
Discover five ways to improve your Facebook organic reach.

How to Track Your Organic Traffic

To look at your organic traffic, you need to dig into your Facebook Insights. Go to the Posts tab to check out your posts’ performance for the last month. Click on See More to find out about older posts.

You can track your post reach in terms of organic and paid by selecting Organic/Paid from the Reach drop-down menu.

post reach comparison
Use Facebook Insights to see a breakdown of organic reach versus paid reach for your posts.

Look at three months of data at least. If you discover your organic reach is gradually decreasing or you simply want to improve your results, there are a number of ways you can do that. Continue reading “5 Ways to Improve Your Facebook Organic Reach”

5 Ways to Improve Your Facebook Organic Reach

6 Ways to Grow Your Blog Audience

Do you want to attract more readers to your blog? Looking for ways to keep visitors coming back for more? Creating great blog posts won’t get you results unless you have an audience that reads and engages with them. In this article I’ll share six ways to grow your blog audience and turn first-time visitors into devoted readers. Thanks to Kristi Hines for writing this article.

six ways to grow your blog audience
Discover six ways to grow your blog audience.

#1: Promote Your Content

The best way to grow your blog audience is to promote your content. Promote every post you publish as much as possible. For example, instead of just sharing your post on social media, pin the shares of your post to the top of your Twitter profile and Facebook page.

hubspot pinned post
Keep your latest posts at the top of your Twitter profile.

You can use social media advertising to promote shares of your blog posts on Pinterest, Facebook, LinkedIn and Twitter.

promoted pin options
Promote your posts with social advertising like promoted pins.

You can also use promotion strategies such as emailing your list and reaching out to influencers in your niche when you publish great content. This helps you extend the content’s reach and hopefully generate new readers for your blog. Continue reading “6 Ways to Grow Your Blog Audience”

6 Ways to Grow Your Blog Audience

Social Media Marketing Trends Gaining Traction in 2015: New Research

Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Thanks to Suzanne Delzio for writing this article.

social media marketing trends research
Discover new research on social media marketing trends.

#1: Sales Through Social Media Are Rising

For years now, marketers have reported their greatest social media frustration as tracking sales through to social media efforts.

A Facebook post or YouTube video might play a part in a sale at some point, but a phone call, filling out a form and other steps typically get the credit for moving potential consumers down the funnel. These steps are closer to the conversion. This difficulty giving social presence any sales credit prompted marketers to switch their social metrics from direct sales to the more amorphous metrics of brand awareness and buzz.

New research, however, indicates that social media may finally be directly delivering the paying customers vendors have longed for. Continue reading “Social Media Marketing Trends Gaining Traction in 2015: New Research”

Social Media Marketing Trends Gaining Traction in 2015: New Research

9 Tips for Becoming a Social Media Influencer

Do you want people to come to you for social media advice? Are you trying to become a social media influencer? Publishing on social media is a great way to share expert knowledge and develop your influencer status. In this article I’ll share nine tips that can help you become a social media influencer. Thanks to Meaghan Edelstein for writing this article.

become a social media influencer
Discover nine tips for becoming a social media influencer.

#1: Find Your Focus

To become an influencer, master a specific topic within your niche. If you cast your net too wide, it will be difficult to gain the level of knowledge necessary to be considered an expert.

Either focus on one social media industry such as social media marketing or public relations, or on a single platform like Facebook, Twitter, LinkedIn, Pinterest or Instagram.

For example, Sue B. Zimmerman (also known as #Instagal) found success in the social media space by focusing on Instagram. She is now the go-to person for those looking for advice on Instagram for business. Continue reading “9 Tips for Becoming a Social Media Influencer”

9 Tips for Becoming a Social Media Influencer

6 Unique Ways to Target Your Facebook Ads

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. Thanks to Andrea Vahl for writing this article.

six ways to target facebook ads
Discover six unique ways to target Facebook ads.

#1: Serve Ads to Everyone Who Has Visited Your Website Except Customers

There are two ways to show your ad to people who have visited your sales page but haven’t purchased yet.

Target Visitors Who Haven’t Completed the Checkout Process

One way is to use website retargeting and target all the people who have visited your sales website but haven’t reached the thank-you page of your checkout process.

To do this, you need to set up website retargeting well in advance of when you need it. Once you install the pixel to your website, the audience starts building from that moment on.

Start by going to the Audiences section in your Facebook Ads Manager.

audiences in ads manager
Use the Audiences section to either upload a list of customers or set up website retargeting.

If you want to see the process for setting up website retargeting, watch this video:

Once you’ve installed the website retargeting pixel to your website, you can start forming the custom audiences. Select the Website Traffic option to set up custom audiences from your website. Continue reading “6 Unique Ways to Target Your Facebook Ads”

6 Unique Ways to Target Your Facebook Ads

7 Ways to Build an Engaged Instagram Following

Do you have an Instagram account? Want to get more engagement from your followers? If you want to drive engagement on Instagram, there’s plenty you can do to increase your company’s visibility to get more likes, comments and followers. In this article I’ll share seven tips for building an engaged Instagram following. Thanks to Ross Simmonds for writing this article.

build an engaged instagram following
Discover seven tips for building an engaged Instagram following.

#1: Include Clear Calls to Action

On Instagram, calls to action (CTAs) appear either in the image itself or the caption.

This fun image approach from Brisk has the like built into the CTA. The company asks fans to double-tap their favorite flavor. Any double-tap on the image will result in a like. Continue reading “7 Ways to Build an Engaged Instagram Following”

7 Ways to Build an Engaged Instagram Following

Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps

Googlebomb

Crowdsourcing the entire web goes bad with Google Maps, causing many locations to be relevant for slurs and derogatory words. Google promises a fix is on the way. Google has reacted to how racist searches can bring up the White House and other locations by promising to extend its Googlebomb protection to Google Maps. Thanks to Danny Sullivan for writing this article.

Google has apologized for the situation and promised a fix is on the way. From its blog post today:

This week, we had some problems with Google Maps, which was displaying results for certain offensive search queries. Like many of you, we were deeply upset by this issue, and we are fixing it now. We apologize this has taken some time to resolve, and want to share more about what we are doing to correct the problem.

The Racist Listings

The problem attracted attention this week after it was discovered that searching for “n–ga house” would bring up the White House on Google Maps: Continue reading “Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps”

Google To Implement Googlebomb Fix To Prevent Racist Listings In Google Maps