How to Improve the Visibility of Your LinkedIn Profile

Do you use LinkedIn to market yourself? Want to make it easier for people to find you in Internet searches? With a few tweaks, you can improve the chances of the right people finding your LinkedIn public profile. In this article you’ll discover how to create visibility for your LinkedIn public profile. Thanks to Lisa Larter for writing this article.

What Is Your Public Profile?

Your LinkedIn profile has two components: the profile that LinkedIn users can see, and the public profile anyone can see with a simple Internet search for your area of expertise, even if they’re not a LinkedIn user.

improve linkedin profile visibility
Discover how to improve visibility for your LinkedIn profile.

This article shows you the steps to improve your profile’s public page, which includes assessing your regular LinkedIn account. The goal of having a stellar public page is to entice people to view your full profile, so both pages need to be in great shape.

Here are some ways you can improve the visibility of your LinkedIn public profile.

#1: Edit Your Public Profile Settings

First, you want to ensure that people can find your profile when they do a public search.

Locate the Privacy & Settings option on your LinkedIn homepage and click Manage. Continue reading “How to Improve the Visibility of Your LinkedIn Profile”

How to Improve the Visibility of Your LinkedIn Profile

7 Ways to Attract More Attention on Pinterest

Are your pins getting enough exposure? Do you want a stronger Pinterest presence? Pinterest is known for its organic marketing. Using the right tactics makes it easier to increase your visibility. In this article you’ll discover seven ways to gain attention and engagement for your brand on Pinterest. Thanks to Brian Honigman for writing this article.

attract more attention on pinterest
Discover 7 ways to attract more attention on Pinterest.

#1: Experiment With Promoted Pins

Pinterest states that promoted pins are “just as good and sometimes better than organic pins.” In fact, the information from Pinterest’s beta program shows that promoted pins (unlike promoted posts on most other social networks) receive engagement nearly identical to that of regular posts. Continue reading “7 Ways to Attract More Attention on Pinterest”

7 Ways to Attract More Attention on Pinterest

How to Craft Headlines That Draw People to Your Content

Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers. Thanks to Heidi Cohen for writing this article.

Why Headlines Are Critical

Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of content with advertising and other paid marketing tactics.

To capture your audience’s time and attention, you need a strong headline. As David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.”

craft headlines that draw people to content
Discover how to craft headlines that draw people to your content.

According to a Chartbeat study of a random sample of 2 billion page views generated by 580,000 articles, 55% of visitors spent less than 15 seconds on a page.

Another notable finding is that social sharing gets your content distributed, but not necessarily read. People who share content are only a small fraction of the people who visit that content, according to Chartbeat’s analysis of 10,000 socially shared articles.

9 percent image shutterstock 177935564
9% of readers will interact with your content.

This data supports the social media participation 90-9-1 principle: 90% will lurk, 9% will do something small (such as share) and 1% will create content or participate.

Because you have such a brief opportunity to gain your audience’s attention, it’s important to have a strong headline that compels visitors to read and share your content. Continue reading “How to Craft Headlines That Draw People to Your Content”

How to Craft Headlines That Draw People to Your Content

How to Use Twitter Direct Messages for Customer Service

Do you use Twitter for business? Want to improve communication with customers? Twitter’s recent tweaks to its direct message feature make it easier for users to reach you directly. In this article, you’ll learn how to use Twitter’s updated direct messages feature to improve customer service. Thanks to Tom VanBuren for writing this article.

use twitter direct messages for customer service
Discover how to use Twitter’s direct messages for customer service.

How Twitter’s Direct Messages Work

With Twitter’s recent updates, you can set up your account to receive direct messages from any Twitter users, whether or not you follow those users.

Previously, direct messaging was impractical for customer service because you could only send direct messages to users who followed you. This created a barrier between users seeking customer service via Twitter and businesses providing it. Unless your account and the user’s account followed each other, the conversation was stalled before it ever began. Continue reading “How to Use Twitter Direct Messages for Customer Service”

How to Use Twitter Direct Messages for Customer Service

How to Start a Business Blog: Seven Essentials for Success

Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success. In this article you’ll discover the seven critical elements you need for your business blog. Thanks to Kristi Hines for writing this article.

seven essentials for a business blog
Discover seven essentials for starting a business blog.

#1: Choose the Best Blog Layout

Here are the three most commonly used blog layouts:

  • Three-column layout with two sidebars and the main content column
  • Two-column layout with one sidebar and the main content column
  • One-column layout with only the main content column

There are advantages and disadvantages to each of these layout options.

If you’re a publisher with a large amount of content that you want to promote alongside your articles, the three-column layout gives you plenty of space for promotion. Continue reading “How to Start a Business Blog: Seven Essentials for Success”

How to Start a Business Blog: Seven Essentials for Success

How to Handle a Social Media Crisis

Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In this article I’ll share four tips on how to effectively deal with a social media crisis. Thanks to Sofie De Beule for writing this article.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis
Discover how to handle a social media crisis.

Two things can cause a social media crisis. First, external factors such as a natural disaster, human tragedy or something related to your industry can cause people to reach out to your social media accounts. Second, a social media crisis can be initiated on the platform itself due to an insensitive tweet or inappropriate picture, for example. In either case the result is that your social media accounts explode.

Waiting for a social media crisis to blow over is never an option. If you ignore it, it will likely get worse. Social media can be an asset in a crisis when used correctly, not an extra problem.

Here’s what you need to do to come out on the other side of a crisis with your company’s reputation intact. Continue reading “How to Handle a Social Media Crisis”

How to Handle a Social Media Crisis

How to Create a LinkedIn Company Page to Promote Your Business

Do you use LinkedIn to market your business? Interested in setting up a company page? LinkedIn company pages help build brand awareness by providing a channel to promote your products and services to customers and prospects. In this article you’ll find out how to create a LinkedIn company page to promote your business. Thanks to Elizabeth Malone-Johnstone for writing this article.

create linkedin company page to promote business
Discover how to create a LinkedIn Company Page to promote your business.

#1: Fill in Company Details

To get started, go to Interests at the top of your LinkedIn homepage and select Companies from the drop-down menu.

interests dropdown menu
To get started, choose Interests & Companies from the homepage.

Click the Create button in the Create a Company Page box on the right of the screen. Continue reading “How to Create a LinkedIn Company Page to Promote Your Business”

How to Create a LinkedIn Company Page to Promote Your Business