How to Start a Business Blog: Seven Essentials for Success

Are you interested in starting a blog for your business? Want to know how to set it up to get the best results? There are lots of design and functionality options to consider when setting up your business blog. However, only a few make a vital difference in your blog’s success. In this article you’ll discover the seven critical elements you need for your business blog. Thanks to Kristi Hines for writing this article.

seven essentials for a business blog
Discover seven essentials for starting a business blog.

#1: Choose the Best Blog Layout

Here are the three most commonly used blog layouts:

  • Three-column layout with two sidebars and the main content column
  • Two-column layout with one sidebar and the main content column
  • One-column layout with only the main content column

There are advantages and disadvantages to each of these layout options.

If you’re a publisher with a large amount of content that you want to promote alongside your articles, the three-column layout gives you plenty of space for promotion. Continue reading “How to Start a Business Blog: Seven Essentials for Success”

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How to Start a Business Blog: Seven Essentials for Success

6 Ways to Use Live Streaming Video for Business

Looking for ways to boost engagement? Have you considered live mobile streaming apps, like Meerkat and Periscope? Live streaming video is a great way to interact with your audience in real time. In this article you’ll discover six ways live streaming video helps you connect with your audience and increase engagement. Thanks to Antonio Calero for writing this article.

use live stream video for business
Discover six ways to use live stream video for business.

#1: Share Live Events

Sharing live events with your audience can make them feel more connected to your company or industry. The key here is not just showing the event, but also letting users be a part of it.

Create stories for your viewers. If you just show what’s happening in one location, viewers are likely to get bored quickly and disconnect. Instead, walk around to show them the event. Be your audience’s eyes and ears. Continue reading “6 Ways to Use Live Streaming Video for Business”

6 Ways to Use Live Streaming Video for Business

7 Ways Your Facebook Page Can Help Your Business

How are your Facebook ads performing? Are you targeting the right people? If you want your ads to perform better, combine Facebook Graph Search and Audience Insights data to increase advertising ROI. In this article I’ll share how to plan better Facebook ad campaigns with audience targeting. Thanks to Kandice Linwright for writing this article.

Why Use Advanced Targeting?

To achieve the greatest return on investment with Facebook advertising, you must understand your target audience. You need to know who they are, what they like, where they live and more so you can create ad campaigns that speak to them.

advanced facebook ad targeting
Discover how to use advanced Facebook ad targeting.

Successfully targeting for your brand or specific campaign helps keep cost per click low, conversion rates high and relevance scores above average. In essence, the better you target your audience, the better your ad will perform at the lowest cost. Continue reading “7 Ways Your Facebook Page Can Help Your Business”

7 Ways Your Facebook Page Can Help Your Business

7 Ways Your Facebook Page Can Help Your Business

Do you have a Facebook page? Are you using Facebook to its fullest? There are many ways to use a Facebook page beyond simply posting updates. In this article you’ll discover seven ways to use your Facebook page for business. Thanks to Kristi Hines for writing this article.

seven ways facebook pages help your business
Discover seven ways your Facebook Page can help your business.

#1: Collect Testimonials and Reviews

If you set up your Facebook page as a local business, you have the option to collect testimonials and reviews from your customers. While you can’t encourage customers to review your business for incentives, you can put up a sign at your business that lets customers know they can review your business on your Facebook page. Continue reading “7 Ways Your Facebook Page Can Help Your Business”

7 Ways Your Facebook Page Can Help Your Business

How to Set Up a Facebook Page for Business

Are you interested in setting up a Facebook page for your business? Not sure where to start? Maybe you’ve thought about it but didn’t get past choosing a category or creating a cover photo. If you’re considering setting up a Facebook page, or have started the process but never finished, this article is for you. In this article you’ll discover how to set up a Facebook page for your business and beyond. Thanks to Kristi Hines for creating this article.

set up a facebook page for business
Discover how to set up a Facebook Page for business.

#1: Choose a Page Category

When you set up your Facebook page, you enter the name of your page and choose from six main page categories (which all have their own subcategories).

The category you choose allows you to have specific features, as shown in this helpful chart from Facebook’s Help Center.

facebook page types
Choose your Facebook page category from these six options.

Beyond the features you want to have on your page, following is additional information to help you choose the right type of Facebook page. Make sure you choose both the category and subcategory that are most relevant for your page. Continue reading “How to Set Up a Facebook Page for Business”

How to Set Up a Facebook Page for Business

How to Live-Tweet an Event to Help Your Business

What is live-tweet? Do you want to get more out of the events you attend? Have you thought about live-tweeting them? Live-tweeting events is a great opportunity to build an audience of targeted followers and increase influence in your industry. In this article you’ll discover six ways live-tweeting can benefit your business. Thanks to Liz Azyan for creating this informative post.

What Is Live-Tweeting?

Live-tweeting is about sharing what people are saying at an event, as it unfolds. It’s very different from regular, everyday tweeting.

Just like tweetchats, live-tweeting requires participants to be focused on the event hashtag. So anything you tweet during this time has the potential to get attention and make an impact.

live tweeting to help your business
Discover how live tweeting can help your business.

Here are some benefits you can gain from live-tweeting events.

#1: Drive Targeted Traffic to Your Site

Live-tweeting events is a great way not only to gain new followers, but also to get people to your website. To do this, your Twitter profile needs to resonate with event attendees who are also tracking the event hashtag.

Here’s how to set up your profile to encourage people to click the link to your website:

Rewrite your Twitter bio to align with the event. For example, if the event is about social media marketing, mention this in your bio and include the event hashtag. Continue reading “How to Live-Tweet an Event to Help Your Business”

How to Live-Tweet an Event to Help Your Business