Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. Thanks to Andrea Vahl for writing this article.
#1: Serve Ads to Everyone Who Has Visited Your Website Except Customers
There are two ways to show your ad to people who have visited your sales page but haven’t purchased yet.
Target Visitors Who Haven’t Completed the Checkout Process
One way is to use website retargeting and target all the people who have visited your sales website but haven’t reached the thank-you page of your checkout process.
To do this, you need to set up website retargeting well in advance of when you need it. Once you install the pixel to your website, the audience starts building from that moment on.
Start by going to the Audiences section in your Facebook Ads Manager.
If you want to see the process for setting up website retargeting, watch this video:
Once you’ve installed the website retargeting pixel to your website, you can start forming the custom audiences. Select the Website Traffic option to set up custom audiences from your website. Continue reading “6 Unique Ways to Target Your Facebook Ads”