5 Ways to Improve Your Facebook Organic Reach

Have you noticed a decline in your Facebook organic reach? Looking for ways to more effectively reach your audience? With changes to Facebook’s news feed algorithm, you’re facing increased competition to get your content in front of your fans. In this article I’ll show you five ways to improve your Facebook organic reach. Thanks to Ishita Ganguly for writing this article.

five ways to improve facebook organic reach
Discover five ways to improve your Facebook organic reach.

How to Track Your Organic Traffic

To look at your organic traffic, you need to dig into your Facebook Insights. Go to the Posts tab to check out your posts’ performance for the last month. Click on See More to find out about older posts.

You can track your post reach in terms of organic and paid by selecting Organic/Paid from the Reach drop-down menu.

post reach comparison
Use Facebook Insights to see a breakdown of organic reach versus paid reach for your posts.

Look at three months of data at least. If you discover your organic reach is gradually decreasing or you simply want to improve your results, there are a number of ways you can do that. Continue reading “5 Ways to Improve Your Facebook Organic Reach”

Advertisements
5 Ways to Improve Your Facebook Organic Reach

6 Unique Ways to Target Your Facebook Ads

Do you use Facebook ads to their full potential? Interested in reaching highly specific groups of people? Facebook ad targeting offers businesses many ways to serve the right ad to the right user at the right time. In this article I’ll share six ways to target Facebook users with your ads, many you’ve likely not considered. Thanks to Andrea Vahl for writing this article.

six ways to target facebook ads
Discover six unique ways to target Facebook ads.

#1: Serve Ads to Everyone Who Has Visited Your Website Except Customers

There are two ways to show your ad to people who have visited your sales page but haven’t purchased yet.

Target Visitors Who Haven’t Completed the Checkout Process

One way is to use website retargeting and target all the people who have visited your sales website but haven’t reached the thank-you page of your checkout process.

To do this, you need to set up website retargeting well in advance of when you need it. Once you install the pixel to your website, the audience starts building from that moment on.

Start by going to the Audiences section in your Facebook Ads Manager.

audiences in ads manager
Use the Audiences section to either upload a list of customers or set up website retargeting.

If you want to see the process for setting up website retargeting, watch this video:

Once you’ve installed the website retargeting pixel to your website, you can start forming the custom audiences. Select the Website Traffic option to set up custom audiences from your website. Continue reading “6 Unique Ways to Target Your Facebook Ads”

6 Unique Ways to Target Your Facebook Ads

How to Cross Promote Your Social Profiles With Facebook

Are you active on multiple social platforms? Are you using your Facebook page to grow followings on other platforms? Promoting links to all your social profiles on Facebook lets your fans know where else they can find you. In this article you’ll discover six ways to promote your social profiles on your Facebook page. Thanks to Andrea Vahl for writing this article. Read on.

cross promote social profiles with facebook
Discover how to cross promote your social profiles with Facebook.

#1: Include Social Links in the About Section

You can add links to social sites in the About section of your Facebook page. Add them to any part of your description where they fit.

If you include a link in your short description, it shows up in the About area of your main Facebook timeline.

On the EasyLunchboxes page, special arrow characters highlight the social links. If you want to use these characters in your About section, just copy and paste them from another site. Continue reading “How to Cross Promote Your Social Profiles With Facebook”

How to Cross Promote Your Social Profiles With Facebook

How to Use Facebook Advanced Location Targeting for More Engagement

Do you advertise on Facebook? Looking for ways to get your ads in front of the right people? With Facebook, you can set up location ad targeting for a specific address. You can then refine that audience to people who live in, have recently been to or are traveling in that area. In this article you’ll discover how to use Facebook’s advanced location targeting to drive engagement for your business. Thanks to Avtar Ram Singh for writing this article.

facebook advanced location targeting
Discover how to use Facebook advanced location targeting for more engagement.

What Is Advanced Location Targeting?

With Facebook ads, you can already target users based on their country, state and city. This is useful if you’re a local business and you want to target users in a particular city, like Seattle, rather than show your content to the entire state of Washington. Continue reading “How to Use Facebook Advanced Location Targeting for More Engagement”

How to Use Facebook Advanced Location Targeting for More Engagement

Quick Reference Guide for Facebook Marketer

Want an easy reference to Facebook’s many marketing features? Are you a Facebook marketer? In this article I’ll share helpful links to Facebook shortcuts to get the most out of your Facebook pages, ads and groups. Thanks to Kristi Hines for writing this article.

reference guide for facebook marketer
Discover a quick reference guide for Facebook marketers.

Manage Your Account Settings

You can access all of your Facebook account settings here. Be sure that you regularly check your privacy settings and timeline and tagging settings, and review apps that have permission to access your Facebook account.

facebook account settings menu
Regularly review your Facebook account settings.

Edit Your Follower Settings

Go to your follower settings to open up your Facebook profile to allow people to follow you and see your public updates. Also grab the Follow button to grow your audience on your website. Continue reading “Quick Reference Guide for Facebook Marketer”

Quick Reference Guide for Facebook Marketer

Facebook Native Ad Tools: This Week in Social Media

What’s the latest buzz in social media? To help you stay up to date with social media, I’d like to share the latest edition of what’s hot in social media news by Cindy King. Read on.

What’s New This Week?

Facebook Introduces Native Ad Tools: Facebook is offering “new native-focused tools to help publishers more easily implement native ad formats: native ad templates, native ad management tools and horizontal scrolling for native ads.”

Facebook Native Ad Tools social media
Facebook’s new “new native ad templates are based on common ad format sizes and native ad best practices.”

LinkedIn Unveils Analytics for Publishing on LinkedIn: “LinkedIn has started to roll out full analytics and statistics on your posts made on its publishing platform.” Continue reading “Facebook Native Ad Tools: This Week in Social Media”

Facebook Native Ad Tools: This Week in Social Media

7 Ways to Create an Effective Facebook Ad Campaign

Are you using Facebook ads? Want tips to step up your game? Facebook ads can be highly profitable, and there are countless ways to make them more effective. In this article, you’ll find seven ways to create an effective Facebook ad campaign. Thanks to Rocco Alberto Baldassarre for writing this article.

create effective facebook ad campaigns
Discover seven ways to create effective Facebook ad campaigns.

#1: Mine Audience Insights for Target Data

Use Audience Insights to find new potential customers to target based on characteristics and interests of people who already like your page.

First, click on Audience Insights in the Ad Manager.

audience insights in menu
Use Audience Insights to target your ads.

In the pop-up window, select People Connected to Your Page.

choosing people connected to your page
Next, click on People Connected to Your Page.

You will now see your Audience Insights. Demographics is the default on the horizontal menu.

new audience demographics
When you get to Audience Insights, you’ll see your demographics.

Scroll down the page until you see a drop-down menu on the bottom left of the page that says People Connected To. Although you are using Audience Insights for your page, you still need to select your page name in that field. Continue reading “7 Ways to Create an Effective Facebook Ad Campaign”

7 Ways to Create an Effective Facebook Ad Campaign