Do your headlines capture the attention of the right people? Need some good ideas to enhance your headlines? A great headline gets your audience to stop, read and share your content. In this article you’ll discover four ways to craft stronger headlines to engage your readers. Thanks to Heidi Cohen for writing this article.
Why Headlines Are Critical
Every marketer is looking for ways to get his or her content noticed on social media. This is particularly important for small businesses that lack the budget to support every piece of content with advertising and other paid marketing tactics.
To capture your audience’s time and attention, you need a strong headline. As David Ogilvy famously said, “On average, only 1 out of 5 readers gets beyond your headline.”
According to a Chartbeat study of a random sample of 2 billion page views generated by 580,000 articles, 55% of visitors spent less than 15 seconds on a page.
Another notable finding is that social sharing gets your content distributed, but not necessarily read. People who share content are only a small fraction of the people who visit that content, according to Chartbeat’s analysis of 10,000 socially shared articles.
This data supports the social media participation 90-9-1 principle: 90% will lurk, 9% will do something small (such as share) and 1% will create content or participate.
Because you have such a brief opportunity to gain your audience’s attention, it’s important to have a strong headline that compels visitors to read and share your content. Continue reading “How to Craft Headlines That Draw People to Your Content”