Do you track social media marketing trends? Are you wondering whether predictions for 2015 are proving true? In this article you’ll discover findings from recent studies to help you gauge whether your social media marketing choices are on track. Thanks to Suzanne Delzio for writing this article.
#1: Sales Through Social Media Are Rising
For years now, marketers have reported their greatest social media frustration as tracking sales through to social media efforts.
A Facebook post or YouTube video might play a part in a sale at some point, but a phone call, filling out a form and other steps typically get the credit for moving potential consumers down the funnel. These steps are closer to the conversion. This difficulty giving social presence any sales credit prompted marketers to switch their social metrics from direct sales to the more amorphous metrics of brand awareness and buzz.
New research, however, indicates that social media may finally be directly delivering the paying customers vendors have longed for. Continue reading “Social Media Marketing Trends Gaining Traction in 2015: New Research”