How to Handle a Social Media Crisis

Have you ever had to deal with a social media crisis? Do you have a crisis plan? In the age of social media, even the slightest predicament can quickly gain momentum and get out of control. If you are prepared, it’s much easier to manage your company’s reputation and come through a crisis unharmed. In this article I’ll share four tips on how to effectively deal with a social media crisis. Thanks to Sofie De Beule for writing this article.

What’s a Social Media Crisis?

If there’s a high volume of incoming social media messages on one particular topic, chances are you have a social media crisis on your hands.

handle a social media crisis
Discover how to handle a social media crisis.

Two things can cause a social media crisis. First, external factors such as a natural disaster, human tragedy or something related to your industry can cause people to reach out to your social media accounts. Second, a social media crisis can be initiated on the platform itself due to an insensitive tweet or inappropriate picture, for example. In either case the result is that your social media accounts explode.

Waiting for a social media crisis to blow over is never an option. If you ignore it, it will likely get worse. Social media can be an asset in a crisis when used correctly, not an extra problem.

Here’s what you need to do to come out on the other side of a crisis with your company’s reputation intact. Continue reading “How to Handle a Social Media Crisis”

How to Handle a Social Media Crisis

How to Create a Social Media Marketing Plan

Do you want to make personal connections with your customers on social media? Interested in better ways to address their wants and needs? The key to engaging with your audience on a more personal level is to focus on the right customer, at the right time and with the right employees. In this article you’ll find out how to create a social media marketing plan to put customers first and improve engagement. This article was written by Keith Quesenberry.

create a social media marketing plan
Discover how to create a social media marketing plan.

Why Focus on Customers?

In social media many companies take customer-focused brand messages and customize them into content for each channel. This process is good and effective, but it puts channels, content and messages first and assumes the target audience’s needs are always the same.

The reality is that your target audience has different communication needs depending on which stage of the buying cycle they’re in. A customer-centric approach flips content creation from brand first to customer first. Start with the customer’s need and then build the social media process, content and resources around the customer. Customizing content to your audience’s changing needs increases engagement. Continue reading “How to Create a Social Media Marketing Plan”

How to Create a Social Media Marketing Plan

How to Optimize Social Media Images

Do you create your own images for social media? Are you happy with their performance? With a few simple tweaks, you can optimize images for greater visibility on social media and in search engine results. In this article you’ll find three tips to optimize social media images for better online performance. Thanks to Dustin Stout for writing this article.

optimize social media images
Discover how to optimize social media images.

#1: Optimize Images for Social Networks

Every social network has a different way of displaying visual content. Some networks have restrictions, while others cater to specific dimensions or orientations.

Accordingly, the audiences on each platform have certain expectations for images. Understanding these expectations boosts the chances that your images will be well-received and grab the attention of your target audience.


On Pinterest, tall images perform best. The optimal size for images is 735 pixels wide by 1102 pixels tall.

With Pinterest’s layout, use taller images to grab significantly more screen real estate than square or landscape images. They also give you more room for eye-catching visuals and text.

pinterest stream
Tall images perform best on Pinterest.


On Instagram, your only option is to use square images. If you’re creating your images outside of Instagram, make sure they’re at least 900 pixels wide by 900 pixels tall.

I recommend using large image sizes because image quality won’t be affected when Instagram resizes the image for the device it’s being viewed on.

instagram image
Instagram uses square images only.

When creating any visual content, bigger is always better. The networks will resize your images as needed, and there is no quality loss when the image is scaled down. If your image is too small and needs to be scaled up, there will be a significant loss in image quality.

Facebook, Google+ and Other Networks

For all other social networks, the optimal choice is to use horizontal images. You’ll want your images to be 1280 pixels wide by 720 pixels tall. This is a perfect 16:9 aspect ratio, which is the same aspect ratio for HDTVs.

For Facebook, square images work fine, but wider images have a more sophisticated look. Our eyes are accustomed to seeing professional photographs, movies and television shows in a widescreen format.

On Google+, wider images are likely to go full stream, meaning they may spread across multiple columns, giving you lots of screen real estate. This is huge—both literally and figuratively.

google+ image stream
On Google+, wider images sometimes span two columns, giving them more exposure.

Think of this multi-column effect as placing a giant billboard right in the middle of your followers’ streams. This is the best possible exposure you can get on Google+.

Wide images are also perfect for YouTube video thumbnails, making them the most versatile social images.

With this one image dimension, you can effectively reuse one visual across multiple social networks.

#2: Optimize Images for SEO

Image-based search engines like Google Images can generate a significant amount of website traffic. Communicating important details about your images will improve a search engine’s understanding of your images and boost your image search performance.

google image search
Showing up in a Google Images search can increase website traffic.

Follow these simple guidelines to optimize your images for search engines.

File Name

It’s important to have a clear idea of what your keywords are and include them in the file names of your images. The file names provide information that helps search engines understand what the images are about.

When naming your image files, separate words with either a hyphen (-) or an underscore (_). If you simply use spaces, hyphens are likely to be added automatically.

So before you upload your image anywhere on the Internet, make sure your file name is appropriate and contains your keywords.

image file names
Separate words in a file name with a hyphen or an underscore.

File Size

Website speed is a recognized Google search ranking factor, so the speed and responsiveness of your web pages is important. The fewer bytes a browser has to download, the faster the browser can download and deliver your content.

Optimizing images often yields significant performance improvements for your website.

If you’re creating images in Photoshop, use the Save for Web and Devices option. If you’re saving a file as a .jpg (recommended), you can tweak the quality of the image to reduce the file size. Find a good balance between quality and file size.

If you don’t have access to Photoshop or graphic software that allows you to control file size and quality, use an image size shrinker. Here are a few suggestions:

Regardless of your software, always use lossless compression and avoid what’s known as lossy compression. Lossless compression maintains all of your image metadata, and lossy compression usually wipes it out.

Image Details

Google recommends that you supplement a picture’s alt tags (which I’ll get to in a moment) with additional information in other tags, such as the title tag. All of this information gives Google a better understanding of the image.

image meta data
Photoshop makes it easy to add meta data to your images.

If you’re using image editing software such as Photoshop, you can easily add meta data to every image you create, which is a good habit to get into.

Another way to detail a picture’s properties (on your website) is to use schema markup for images. This is an effective method of providing specific information about the content of an image.

The Alt Tag

Because search engines can’t see images, they rely heavily on the information in the alt tag to help them understand the image.

The alt tag is used as an accessibility tag. It defines what alternative text will be shown in place of an image when the image itself can’t be displayed. Sometimes an image is not shown by error, and sometimes by choice (when a person is using a screen reader, for example).

image alt text
Alt text appears onscreen when a device is unable to display the image.

The recommended length for text in the alt tag is no more than 125 characters. So keep the text short, be descriptive and remember to include the same keywords you added to your file name.


If you’re uploading an image to a WordPress website, the Media page offers a number of fields for adding descriptive information. Use this opportunity to communicate additional information that will help search engines better understand your image.

image upload in wordpress
Add descriptive data when uploading images to a WordPress website.

This information includes:

  • Title (maximum of 60 characters)
  • Description (maximum of 155 characters)
  • Caption (optional)
  • Alt tag (maximum of 125 characters)

Depending on your content management system, you may not have these same options. In that case you can look at the raw text version of the page you’re creating and add the alt and title tags yourself.

#3: Streamline Image Creation

The best way to streamline image creation is to use predefined image templates. This way you don’t have to fuss with sizing and setting up guidelines every time you create visual content.

image dimensions
Use image templates to save time when creating social images.

Using the three predefined dimensions above is also helpful when a team of people is creating visual content. If they’re all working from the same templates, the image sizes will be consistent.

With templates, you don’t have to waste precious time trying to find the exact pixel dimensions of every display scenario.


The more you practice these image optimization methods, the easier they’ll become and the more momentum you’ll build with your visual content.

Have you used any of these image optimization techniques? Which tactics work best for you? I’d love to hear and respond to your feedback in the comments below!

Internet Secrets Made Easy is a digital marketing agency that helps small business owners get more leads, more sales, higher profits with our “Hold Your Hand All Done For You” Digital Marketing Services to unlock the power of the internet and dominate their niche in the marketplace.

For more Information Visit
Phone: 61 3 5152 1144
Mobile: 61 409587733
Address: PO Box 1488, Bairnsdale, Victoria 3875
Fax: 61 3 5101 0966
ABN: 17130659764

ARTICLE SOURCE: This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is for educational purposes and is not made for any kind of commercial purposes of this blog.

How to Optimize Social Media Images

How to Create Social Media Images That Connect With Your Audience

Are you sharing visual content on social media? Do your images stand out? Creating and curating clever visual content can engage your audience on a personal level. The more consumers relate to you and your company, the more likely they will invest in your social media presence and your brand. In this article you’ll discover seven ways to connect with your audience using social media images. Thanks to Anna Guerrero for writing this article.

create social media images that connect
Discover how to create social media images that connect with your audience.

#1: Create Impact With Company Screenshots

Screenshots are a powerful way to share insights and information about your company, since they make your audience feel as if they’re right there with you. Use screenshots to create unique, engaging content that will intrigue your fans.

In this Twitter post Buffer treats fans to the inner workings of one of its growth experiments by showing two screenshots of an A/B tested email.

image in a buffer tweet
Give fans insights into your company with screenshots.

The screenshots act as evidence and a visual representation of the experiment, which gives meaning to the collected data. The text that accompanies the post is short, yet effective. It provides a hook for the article, but lets the screenshots speak mostly for themselves.

#2: Share Interesting Facts With Infographics

The brain is capable of processing visual content 60,000 times more quickly than text, which is why images help you stand out on social media. Infographics take this concept to the next level, as they allow you to convey large chunks of interesting information in a visually captivating way.

For example, Compassion International created a compelling infographic for World Poverty Day. When people share the graphic, they also share numerous facts, as well as a whole lot of awareness about an important cause.

compassion international infographic placeit image
Use infographics to compile facts and figures visually into one powerful message. Image: Placeit.

Infographics allow you to create an impact and capture the attention of your followers with just one image.

#3: Get Personal With Behind-the-Scenes Shots

Your followers see your logo on their social media feed and your products in real life, but there’s so much they don’t know about their favorite brands. How exactly how does Hershey’s make their chocolate kisses? Who voices the Geico gecko? What is your brand’s unknown?

Give your audience a glimpse of who you really are with behind-the-scenes pictures from your company.

Nasty Gal clothing CEO Sophia Amoruso regularly appears on the company’s social media pages to show that they are not “just another fashion retailer.” By connecting with her fans on a personal level, Amoruso humanizes the Nasty Gal brand. She encourages audiences to connect as a friend, rather than a business, which boosts engagement tenfold.

nastygal facebook image post
Engage your fans on a personal level by showing them you’re just like them.

Use images to put a face to your name. This helps people better visualize your brand, so you can create a strong and lasting rapport with your audience.

#4: Stimulate the Imagination With Action Shots

Images that feature your product in action can ignite a spark of imagination from your followers and encourage them to engage with your content.

This dynamic and exciting image from Gatorade’s Twitter page shows the brand’s main product in motion.

gatorade tweet with image
This image of Gatorade being spilled from its bottle leads followers to imagine it in real time. It gives the impression of a video.

Consumers’ minds instantly process the series of events that led up to this moment (the action and energy that caused the bottle to spill), as well as the events that follow (the splatter of blue liquid; the color, smell and taste).

Without realizing it, we become engaged with the product and brand by filling in the blanks. Take and share photos that inspire the same reaction.

#5: Inspire With Quote Graphics

Quote graphics encourage your audience to stop, reflect and engage with your content. These are some of the most shared images on social media, since they relate to wide ranges of audiences.

Create visually appealing quote graphics with an edge of style that suits your brand. They can be used for just about any purpose: to inspire, advocate, entertain, intrigue, etc.

In this quote from L’Oreal Paris USA’s Twitter they’ve chosen a font that matches the tone of their message: handwritten text for a very personal quote. Carefully style your quote, so your audience wants to become part of the conversation and share what the words mean to them.

lorealparisusa tweet with image
Choose fonts, colors and images that relate to the message of your quote.

Remember, always post with purpose. Think about what each particular quote says about your brand and decide if that message is relatable to your target audience. If you’re happy with the quote, then turn it into a stylish graphic that brings the words to life.

#6: Be Unique With Original Designs

Want to get lost in the crowd? Jump on the bandwagon and post visual content that is almost identical to other brands and accounts. This is a huge mistake many social media accounts make.

Some images are popular or funny for a reason, but chances are your audience has already seen this content a multitude of times before viewing your take on it. Provide original visual content that’s tailored to your audience instead of replicating what was popular elsewhere.

Create unique images. Share photos that highlight your brand personality or the people behind it or design your own graphics from templates to look professional while generating massive appeal.

canva instagram image
Come up with a unique idea for an image that reflects your brand and run with it!

Find your tone and share images that fit with your brand. Remember: anybody can replicate content that is already popular. Stand out by creating original and adventurous visuals!

#7: Experiment With Different Color Palettes and Fonts

There are plenty of design tricks you can use to improve your graphics, so your fans stop their mindless scrolling and engage with your posts.

Use emotive color palettes to enhance your images. Experiment with unique photo filters, palettes and color schemes.

What feelings, emotions and sentiments do you want to evoke from your social media audience? Do you want something fun and summery? Try some reds, oranges and warm browns. Are you looking for something calming and soft? Try faded colors, pastels and pale hues. Inspire a feeling with a carefully chosen palette.

color palette image
After you find images you like, use a color picker tool to extract different hues and create a mood.

Just as colors conjure up certain emotions, so can certain fonts. You probably wouldn’t use an elegant script typeface to advertise a rock and roll concert, would you? Consider your context, tone and audience and pick a font to suit.

text combinations image
Choose fonts that reflect the style and tone you’re trying to convey.

When toying around with font pairing, keep a few things in mind: Use high contrast between type and background. Also, choose typefaces that are easy to read and complement each other.

Over to You

Everyone wants their company’s images to stand out on social media. To use visuals to increase engagement, create graphics for your social networks that speak to your audience.

Research design techniques and visual content apps, as well as what works for other brands, so you can experiment and figure out what images best resonate with your audience. Above all else, remember to be original!

Entice your fans visually, answer their questions and pique their curiosity.

What do you think? What do you do to connect with your audience using visual images? How do you make your images stand out? What are your favorite examples of good graphics? Please share your thoughts in the comments.

Internet Secrets Made Easy is a digital marketing agency that helps small business owners get more leads, more sales, higher profits with our “Hold Your Hand All Done For You” Digital Marketing Services to unlock the power of the internet and dominate their niche in the marketplace.

For more Information Visit
Phone: 61 3 5152 1144
Mobile: 61 409587733
Address: PO Box 1488, Bairnsdale, Victoria 3875
Fax: 61 3 5101 0966
ABN: 17130659764

ARTICLE SOURCE: This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is for educational purposes and is not made for any kind of commercial purposes of this blog.

Compassion International infographic image created with Placeit.

How to Create Social Media Images That Connect With Your Audience

7 Ways to Improve Your Social Media Engagement

Do your fans interact with you on social media? Want to spark more engagement? While it’s relatively easy to get people to like and share posts, it takes creativity to drive comments and dialog. Here are seven ways to get your audience to talk to you on social media. Thanks to Ishita Ganguly for writing this article. Read on.

improve social media engagement
Discover seven ways to improve your social media engagement.

#1: Ask Questions Creatively

Asking your fans questions may get some response. But if you really want to inspire engagement, take things up a notch.

Let’s say you’re in the food industry. A question like, “What’s your favorite dish?” could be so basic that fans might not bother to answer. Ask a similar question with multiple-choice answers, illustrated by an interesting graphic, and you’re likely to get plenty of responses. Continue reading “7 Ways to Improve Your Social Media Engagement”

7 Ways to Improve Your Social Media Engagement

Facebook Native Ad Tools: This Week in Social Media

What’s the latest buzz in social media? To help you stay up to date with social media, I’d like to share the latest edition of what’s hot in social media news by Cindy King. Read on.

What’s New This Week?

Facebook Introduces Native Ad Tools: Facebook is offering “new native-focused tools to help publishers more easily implement native ad formats: native ad templates, native ad management tools and horizontal scrolling for native ads.”

Facebook Native Ad Tools social media
Facebook’s new “new native ad templates are based on common ad format sizes and native ad best practices.”

LinkedIn Unveils Analytics for Publishing on LinkedIn: “LinkedIn has started to roll out full analytics and statistics on your posts made on its publishing platform.” Continue reading “Facebook Native Ad Tools: This Week in Social Media”

Facebook Native Ad Tools: This Week in Social Media

How to Partner With Influencers for Social Media Giveaways

Do you run giveaways using social media? Have you considered partnering with an influential blogger? Working with the right blogger for a giveaway drives sales and grows brand awareness for your products or services. In this article you’ll discover how to partner with influencers for a successful social media giveaway. Thanks to Jim Belosic for sharing this article.

partner with influencers for social media giveaways
Discover how to partner with influencers for social media giveaways.

#1: Find Potential Influencers

There are plenty of ways to find bloggers to partner with. Here are three of the most common approaches.

Do Research

This is probably the best way to find the right blogger partner. Use the search features of popular social networks like Instagram, Twitter and Facebook to discover influencers in your industry. Search using specific hashtags that are relevant to your business.

For example, if you have a 3D printing business and you want to attract makers who blog about their projects, search with the hashtags #maker and #blog.

twitter search results for #maker #blog
To research bloggers on social media, do a Twitter search that includes a relevant hashtag for your business, as well as the hashtag #blog.

Also, check out what I callinfluencer discovery tools.” These are websites such as BuzzSumo that give you access to influencers. Do a search for influencers on BuzzSumo using keywords likemarketing,” “fashion,” “fitness,” “food”–whichever is most relevant.

buzzsumo search results
Use BuzzSumo’s software to find relevant influencers and popular content based on keywords.

Another way to research influencers is to survey your audience. Create a form and ask your customers or fans to recommend their favorite bloggers to you.

collection form example
Ask your audience to recommend bloggers they trust to you.

Want something even simpler? Gather fan feedback viaquestion-style posts on your company’s various social media channels.

Use Software

Another way to find good bloggers is to use a tool like GroupHigh.

GroupHigh software allows you to quickly build lists of quality bloggers based on topics, content, location and more. You can also search and filter to find and prioritize your blogger outreach, based on which bloggers are active on popular social networks.

grouphigh results
Use a software solution such as GroupHigh to search by keywords or phrases and discover influential bloggers in your industry or category.

Try a Blogger Talent Agency

If your brand is interested in teaming up with a really established blogger who has significant influence and a massive following, contact a blogger talent agency. It’s a relatively new concept, but many of the most well-known and established bloggers are represented.

One of the biggest is Digital Brand Architects (DBA), which essentially brokers the relationships between brands and the bloggers DBA represents.

dba inquiry form
If you are considering a blogger talent agency, fill out the talent management inquiry form on the Digital Brand Architects website. To access it, go to their Contact tab and click the For Talent Management Click Here button.

A blogger talent agency should be able to connect your brand with their blogger talent based on your brand’s goals and vision.

#2: Choose the Right Blogger

After you find some quality bloggers, take a closer look to choose those to pursue and pitch. Here are some things to look at to determine if a blogger is a fit.

Posting Platforms and Frequency

Look how often potential blogger partners post to their blog and on their social platforms. No matter whom you partner with on a giveaway, you want to make sure they are active on all of their social channels.

Social Media Following Size

Review the size of the bloggers’ social media presence on multiple networks. This research is good intel for when you devise a promotion strategy for your partnered giveaway.

gu giveaway on another mother runner's facebook page
The Facebook page for the blog Another Mother Runner has 43,000 active fans, which is one of the reasons GU Energy Fuel wanted to partner on a giveaway.

Previous Partners and Sponsors

First, check to see if each blogger has worked with any of your competitors. Then look at the rest of the companies the blogger has worked with, and see if your brand fits with them. It is important to develop what feels like a natural partnership, since bloggers need to be able to talk about your brand and their partnership with you in a genuine, organic way.

#3: Pitch Your Giveaway Concept

Once you find and vet bloggers, pitch your brand’s partnered giveaway idea. This is a critical step. If you are contacting the blogger directly (not going through an agency), here’s what to include in your first email.

Add something unique in your pitch email that makes you stand out, so you are more likely to get a response. Call out and link to a post of theirs you really liked, tell them why you think the blog is awesome or recount a quick story that somehow relates to the blog.

Taking this step proves to your blogger that you’ve already invested your time into getting to know who they are and what they’re about. Plus, it will not sound like a generic email you’ve sent out to hundreds of other bloggers.

Also, tell the blogger specifically why you’re pitching your giveaway idea to them. Is it because they have a readership that would appreciate what you’re giving away? Is it because they’ve mentioned your brand before in one of their posts and got a good response from their readers? Explain the value of partnering with your company on a giveaway to paint a clear picture of your idea.

deadline shutterstock 263027327
Included a deadline in your pitch. Image: Shutterstock.

The last thing is to include some sort of deadline. This could be a date by which you need to hear back or the date of an important event, such as a product launch. This gives the blogger insight into your brand’s goals and how quickly you want to move.

Add as much relevant information as you deem necessary to help the blogger decide if he or she wants to partner on your company’s giveaway.

#4: Draft Your Contract

After you find a blogger who is a good fit for your company giveaway, create a contract for your partnership. Do this as soon as possible, since agreeing on the language and details of a contract is often the longest part of the process.

Blogger Sarah Bowen Shea, COO of Another Mother Runner, and her co-founder have partnered with a number of well-known athletic brands on all sorts of giveaways. According to Shea, it takes an average of about three months from pitch to signing the contract. This is typical. Everything always takes longer than expected, so plan ahead.

One clarification before we move on. It’s often the party who pitches the partnership or sponsorship opportunity that creates the contract. (Most people might assume it’s the brand, but that’s not always the case.) Established bloggers are brands in their own right and so most of them know the drill when it comes to creating and signing contracts.

contract shutterstock 159673349
Get a contract in writing. Image: Shutterstock.

If your company is drafting the contract for your giveaway, there are three main components to include.


It’s important to clearly state your brand’s goals for partnering with the blogger on the giveaway. This helps the blogger understand his or her role in your partnership.

Deliverables and Key Dates

The deliverables section of your contract is going to be the longest. For partnered giveaways, you’ll want to include things like:

  • The publish date and expectations of the blog post announcing your co-branded giveaway. Does the blog post need to use specific branded images? Is there specific brand information you want the blogger to share? Make sure you cover all of the details of the giveaway announcement, including the rules set in place by the FTC.
  • The number of social media posts promoting the giveaway you expect from the blogger. Be sure to include specific verbiage, creative and maybe even hashtags used in social media posts.
  • Logo usage details. Both brands and bloggers should be specific about where and how their logos appear during a partnership’s contract period.
  • Post-giveaway expectations. After the giveaway is over, it’s fair to expect a detailed report that’s complete with social media numbers, comments from the blog post, number of giveaway entries collected–everything. Experienced professional bloggers should agree to deliver these metrics by a certain date following the giveaway.

Compensation and Payment Schedules

The amount of money a company can expect to pay a blogger for a co-branded effort, if anything, will vary widely, depending on the blogger’s reach and the amount of effort the blogger is required to invest. Some bloggers may charge an hourly, others may charge a flat rate and some may work on trade. Bloggers may ask for a portion of the fee up front and the remainder at the end of your co-branded efforts.

payment shutterstock 197796773
Compensation will vary greatly. Image: Shutterstock.

Whatever agreement you come to, make sure you have it in writing.


Once you find, pitch and negotiate with bloggers, the next step is to create and implement your social media contest.

Of all the ways brands and bloggers can work together, a partnered giveaway is one of the most productive efforts.

Giveaways are the perfect opportunity for companies to collect valuable data such as email addresses that they can use for future marketing efforts. Plus, they’re a great way to encourage influencers to engage and share a specific message on behalf of your brand. They can certainly benefit everyone involved.

What do you think? Have you partnered with a blogger on a giveaway? How has it worked out? What advice do you have for others considering a blogger partnership? Please share your thoughts, recommendations and questions in the comments.

Internet Secrets Made Easy is a digital marketing agency that helps small business owners get more leads, more sales, higher profits with our “Hold Your Hand All Done For You” Digital Marketing Services to unlock the power of the internet and dominate their niche in the marketplace.

For more Information Visit
Phone: 61 3 5152 1144
Mobile: 61 409587733
Address: PO Box 1488, Bairnsdale, Victoria 3875
Fax: 61 3 5101 0966
ABN: 17130659764

ARTICLE SOURCE: This content is syndicated news that can be used for your research, and we hope that it can help your productivity. This content is for educational purposes and is not made for any kind of commercial purposes of this blog.

Deadline photo, Contract photo and Payment photo from Shutterstock.

How to Partner With Influencers for Social Media Giveaways